Content is king as they say. As cliche as it may sound, it's the way to go in this information age.
People go online for information; to find solutions to their problems, whether that's through a blog post, a podcast or even a video. People are consuming more and more content and in many forms.
So why not get on the band wagon?
What Is Content Marketing?
Content marketing is a phrase often mentioned when discussing digital marketing. It?s often used in so many different contexts; it can be tough to understand what it really means. Let?s clear that up right now.
Content marketing is the use of any type of media as a tool for garnering exposure and sales for your company or organization.
This page your reading now is a form of content.
The most important thing to remember when you are using content marketing is to focus on providing value. You?re not creating a commercial. While commercials are a form of content, they?re one sided. Their purpose is solely to sell.
When you use content as a marketing tool, your purpose is to educate, inform and engage people with the goal of turning them into customers.
It?s not about direct sales to increase your bottom line; it?s about using information to show customers and potential customers that your company can provide value they need to enhance their lives in some way. It?s an indirect sales method that can turn customers into consistent clients.
By sharing content, you are encouraging a form of two way communication. Not only do you want people to become customers, you want them to become an active community of clients that use your company consistently.
Big Businesses Are Harnessing The Power of Content Marketing
The reason you?ve been hearing about content marketing so much is that businesses are starting to recognize that communicating with customers is much more beneficial than communicating at customers. Advertising involves communicating at customers.
You put together messages and images you think people will like and you send them their way.
People don?t tune out information. In fact, in this age of information, people are consuming it in large amounts. The 24 hour news cycle is a prime example of that. You have news networks that are on the air 24 hours a day sharing information.
These networks wouldn?t be thriving if people didn?t want to know information at any given moment of the day. If you are able to contribute to their desire for knowledge and information, you won?t be tuned out.
This is why content marketing should be used by all businesses, especially ones that live in the digital space. You have the opportunity to connect with your audience in a way that is meaningful. You have the opportunity to help quench their thirst for knowledge while providing a product or service to back it up.
Now that you understand how powerful it can be for your business, it's time to utilize content marketing.
To give you a head start, I've written a special guide on this subject so you can finally start attracting the right customers.
Content Marketing 101:
The New Face of Digital Marketing
This guide will introduce you to the different types of content and show how to use it to get leads and sales. The great thing with content marketing is that anyone can do it. Once you lock in on the type of content you feel most comfortable creating you can do it.
Here's what you'll discover in the Content Marketing 101 guide:
- What content marketing really is and why it is used by so many big businesses, even small businesses and individuals.
- Types of content marketing and how to use them. What sort of content should you create and how do you get it out there? This chapter will discuss everything you need to know.
- Curating vs. creating content. What is the different and how does it work.
- How to use content to generate leads for your business. At the end of the day, who wouldn't want more leads? More leads = More sales.
- Content marketing in social media and how to use it. How to use content marketing on sites like Facebook and Twitter.
- A content marketing method that's attracting a lot of traffic to sites. It's called i___ g______.
- ...and much, much more!