Internet marketing gurus are making excellent livings all over the internet and when many of them claim they are not working 40 hours a week or 20 hours a week or ?. Well you get the idea. When they claim to be making big bucks with little effort that?s exactly what many of them are doing. One of the tools that many of them turn to is PLR content. If you aren?t familiar with PLR the time is now to learn how you can use this public label rights content to generate an income that just keeps growing with little effort from you.