Did someone tell you that social media optimization will give your website the necessary leverage? It is true that there are over 50 million Facebook users. It is also a fact that Twitter users send out over 1,000,000,000 tweets per weeks. However, promoting on social networking sites are just ONE way of branding. There are many other ways in which you can get more and more people to recognize your business?and this is possible only by developing a systematic marketing plan.