Marketing is one of those subjects that people often find confusing. They try for months or years and yet have little to show for it.
Anyone who has been in this game for long enough knows that the money is in the list.
This saying is as old as internet marketing itself and with new trends and technologies so called "gurus" always predict its downfall. But we all still use email. Not only is your target market huge, but they are active.
Most people check their emails at least a few times a day.
Why Do You Need A List?
One of the main advantages to email is personalization and trust.
When people give you their email address they are telling you that they want to hear from you and they want to read your content. They are waiting to eat, all you need to do is cook the dish and serve it to them.
Generally, you'll have the name of each individual. This means that you can personalize each message that you send. Who are you more likely to trust and buy from, someone who relates to you and remembers your name or someone who treats you as just a number? It's simple.
Emails allow you to build trust.
Is It Really That Important?
There's a reason that email marketing is still used by the majority of multi-national companies. It's cost effective and delivers SERIOUS results.
If you want your business to succeed then you need to attract customers at the lowest possible cost.
Email lets you communicate personally with your audience and allows you to build rapport so that you can gain life time customers.
With the right strategy and advice anybody can use email marketing to improve their bottom line and ultimately put more money in their pockets.