Pay Per Click, Banner Ad's, Pop-Up's, Mailing Lists, Newsletters. The way you can advertise your business or website is endless. What do all of these have in common? They cost money. Often, they cost a lot of money in the long run and especially now a days provide very little or no return on investment. You'll pick up a handful of "guides" on how to maximize these various marketing tactics and you'll walk away feeling cheated. So...
